About Viv

Virtual Viv is a futurologist. Alter ego of Vivienne Boucher of Manifold Associates, she takes responsibility for spotting the latest trends in PR and marketing within the tourism industry and the UK visitor economy.

Asked t0 explain more about her approach, Viv commented  ‘A lot of my business involves travel and tourism,  and the UK visitor economy. It seems to make sense to create a blog which offers a outlet for my natural curiosity and gimlet eye for detail. Virtual Viv reports on what I perceive to be significant new developments in marketing destinations and businesses. My aim is to showcase my writing ability, knowledge, and expertise as a marketing, learning and development consultant and digital content strategist. ‘

Viv considers herself a typical maven, of the type identified in ‘The Tipping Point‘ Malcolm Gladwell’s fascinating book about change and social epidemics; and is a mine of information, who enjoys coming up with innovative ideas of her own.

Virtual Viv writes with authority and maintains a stance of absolute independence and total editorial integrity on all her chosen subject matter.  She is experienced in working with the media, and welcomes commissions for freelance writing and photo journalism. All photographic images featured in the blog are originals taken by Viv.  You can also connect with  Vivienne Boucher professionally via Linked In. © Virtual Viv all rights reserved.